June 2020

Brokerage firms are reopening sales galleries after a two-month COVID hiatus, betting that personal interaction with finishes and model units will lead to an uptick in sales.

“The thing a sales gallery offers is that meeting with finishes. You can’t replace what it feels like to touch and interact with your kitchen or bathroom. People would want to see these finishes and models before making a purchase,” said Matthew Barry, managing director at investment firm Optimum Asset Management USA, the developer of Monaco Yacht Club & Residences.

Over the past two weeks, sales centers for 57 Ocean, Aston Martin Residences, Brickell Flatiron, Jade Signature, Missoni Baia, Paramount Miami Worldcenter and the Ritz-Carlton Residences Sunny Isles Beach have reopened their doors. Others set to resume this week include Una, Monaco Yacht Club & Residences and Quadro.

Read the full article.