February 12, 2018
Legendary Italian fashion house Missoni is known for colorful clothing that is considered high-end, unique and chic.
The same words can be used to describe its namesake, Missoni Baia, a 57-story luxury condominium tower soon to rise in the fast-growing Edgewater neighborhood of Miami. These will be the first-ever branded residences from Missoni.
“There are a lot of great buildings in Miami, and every one has its own story and its own positioning,” said Jim Cohen, senior vice president of development sales for Fortune International Group, which handles the sales and marketing for the project. “But we have a lot of things that really set us apart, and the biggest one is the Missoni brand itself.”
Missoni Baia is being developed by OKO Group, the Miami-based development company founded by international developer Vladislav Doronin. OKO broke ground on the project, at 777 NE 26th Terrace, in October. Completion of the 649-foot-tall waterfront tower is expected in the fall of 2020. This is the first of OKO Group’s four planned Miami projects.
Missoni Baia will include 249 units ranging from one to five bedrooms and from 776 square feet to 3,788 square feet. There are larger units as well, including three duplex townhouses and a $25 million penthouse unit with 9,000 square feet of interior space plus a 4,000-square-foot terrace with lap pool. That unit can also be divided to create two penthouses.
The interior design of the building incorporates Missoni’s colorful fabrics, furnishings and artwork, as well as the Missoni Home furniture collection, in public spaces and amenities.
Building amenities include a bayfront lounge complete with a pool overlooking the water, a media room, beauty salon, children’s playroom, pet spa, gym overlooking the bay and a spa. There’s also a lap pool, plunge pools, children’s water features and a tennis court.
“It’s a city within a building,” Cohen said. He would not disclose the exact percentage of units that have sold, but noted, “We have enough sales and enough momentum that the developer proceeded with construction.”
Buyers hail from the northeastern United States, Europe and South America. Prices for remaining units range from $550,000 to more than $3.5 million.
But Missoni is just one design firm making its mark on Miami. Other designers that have branded luxury condominium projects in the area include Aston Martin, Fendi, Porsche and Armani.