SALES & MARKETING
“The personal touches and meticulous attention to detail, not just within buildings, but also on the marketing side, make a world of difference.”
Fortune Development Sales is the leader in exclusive on-site sales and marketing representation for third-party development projects in South Florida. We provide each of our clients with a dedicated and highly experienced on-site sales team alongside a stellar in-house marketing team of experts who are superbly versed in the best practices of integrated communications for luxury residential projects. Furthermore, these teams are led by management executives with market-leading expertise in residential development and sales of over 100 successful projects.
Fortune pioneered development sales and marketing services in South Florida in the early 1990s, becoming the region’s most effective purveyor of sales to luxury buyers worldwide. Our results are consistently superior to the overall market—supported by the numerous and diverse projects we represent at any given time. Therefore, we are a great partner and collaborator to brokers who are looking for sought-after homes or investments for their most discerning clientele.
Developers, investors, and financial institutions choose to work with Fortune International Group for its unrivaled experience, the largest local (via Fortune Christie’s International Real Estate) and international broker/buyer network, and deep insights into South Florida real estate.
OUR SERVICES
The Fortune International Group marketing team offers invaluable expertise, leadership, intelligence, and resources to guide a project from inception through successful completion. Our team is typically engaged at the very onset of the project to provide the developer with strategic direction in creating the concept, developing branding, and collaborating with architects.
The marketing team directs all creative, advertising, social media, and public relations efforts, ensuring a cost-effective, strategic, and impeccably coordinated plan. Developer clients benefit from Fortune International Group’s volume purchasing power and long-standing relationships with advertising and branding agencies, digital media experts, printing companies and publishers. The unique pairing of curated talent and market awareness keeps our exclusive projects at the forefront of the industry.
The finest—bar none. For every development project we represent, we assemble a team of dedicated multilingual sales professionals led by an experienced Sales Director and supported by a Vice President of Sales. The sales team is equipped with all the tools and resources necessary to succeed. Each project benefits from Fortune’s extensive local and international network of brokers and buyers.
Fortune Development Sales has earned its reputation for adding substantial value to the projects it represents with results that consistently outperform the competing set. In living up to our name, Fortune creates a buyer experience that communicates excellence at every stage of the process by adding value through our vast knowledge of the market, our extensive market penetration, and Edgardo Defortuna’s input from the
developer’s perspective.
With like-minded partnerships and a boundless vision, borders disappear. Fortune International Group connects with buyers throughout the Americas, Europe, and Asia. Our Sales & Marketing team is uniquely positioned to immerse our developer clients in our global buyer network of unrivaled depth and scope through thousands of strategic alliances and flagships in key international locations.
Fortune’s reputation is a powerful validation in making purchasing decisions in South Florida, having sold residences to buyers from every country in North America, Central America, South America, Europe, and Asia while continuously developing essential new markets around the globe.
Regardless of the scope, Fortune International Group maintains a personal touch—the very foundation of our success. The members of our executive team travel to key global markets to build relationships and personally connect with potential buyers.
