April 2021

Ten30 South Beach, an enclave of moderately priced, Mid-Century Modern design-inspired Miami Beach condominiums by development firm Shoma Group, is doubling down as a wave of recent buyer demand for larger units has created a series of new bespoke floorplans throughout the boutique project.

Originally planned as a curated collection of 43 units, primarily focused on one- and two-bedroom condominiums, the project has seen a surge in interest from out-of-state buyers looking to relocate to South Florida and requesting larger three-bedroom units. Catering to this uptick in buyers who prefer the intimacy and exclusivity of a boutique building yet also seeking the turnkey appeal and size of a single-family home, developers along with the project’s exclusive residential brokerage, Fortune Development Sales, are seeing a growing trend as many new buyers have purchased multiple units with plans to combine them and update the floorplans to create larger units to enjoy.

As a result, Ten30 South Beach will offer even more exclusivity with just 33 supersized units when completed this summer. With more than 75 percent of units under contract, buyers are taking note of the idyllic offerings at Ten30 South Beach and the flexibility to upgrade their units to create larger spaces with layouts they feel best accommodate their desired lifestyle.

“Sales at Ten30 South Beach have certainly reached a peak the past few weeks. What we find most compelling is almost all of our latest buyers are combining units to create three-bedroom floorplans or larger. The pandemic has changed people’s buying trends and as they spend more time at home they’re seeking additional space to entertain and to be able to work from home along with more exclusivity,” said Masoud Shojaee, President and CEO of Shoma Group. “What started out as a boutique building is now even more exclusive than before as we’ve reduced the number of units to adapt to this growing demand.”

“Buyers are recognizing that we’re offering a very niche project. We sold out of our two-bedroom units very quickly, and had to create more,” said Stephanie Shojaee, Chief Marketing Officer of Shoma Group. “Due to Shoma’s technological advances, we were able to swiftly adjust even at such late stages in the project.”

“At Ten30 South Beach, we’ve found strong demand from out-of-state buyers – mainly from New York and California – and yet had limited inventory of what they were requesting,” said Edgardo Defortuna, President and CEO of Fortune International Group. “There’s certainly a sense of urgency in the buyers we’re seeing as they’re looking to move to South Florida now. Ten30 South Beach is ideally timed to meet this groundswell with delivery set for this summer.”

Nestled in one of South Beach’s most vibrant neighborhoods, the project offers the style and prestige of an exclusive address surrounded by premier shopping, dining and dazzling attractions of Miami Beach.

Primed for pure relaxation and a healthy lifestyle, Ten30 South Beach will feature a uniquely sumptuous saltwater rosé-colored pool situated on a sprawling 6,000 square-foot rooftop deck. Additional upscale amenities include a lounge and outdoor kitchen area complete with barbecue and yoga space, as well as a dual gym showcasing spinning and treads with Pilates reformers and rock-climbing.

Positioning itself as an unparalleled luxury retreat away from the high-rise condo projects that have priced local buyers out of South Beach, Ten30 South Beach offers one-, two- and three-bedroom units as well as penthouses with expansive private rooftop terraces. Kitchens epitomize modern elegance and functionality with Italian cabinetry and premium appliances, and designer finishes throughout compliment the spacious master bedrooms that boast a unique open bathroom concept. With state-of-the-art technology and high-end finishes, residences are priced from the high $500’s with low association fees starting at $391 per month.

Located at 1030 15th Street, Ten30 South Beach is just minutes away from the famed Lincoln Road shopping district and top dining experiences at Sunset Harbor. The project is also just steps from 36-acre Flamingo Park, where residents can enjoy several activities including a state-of-the-art aquatic center, Bark Park dog park, baseball and football stadiums, basketball and racquetball courts, soccer and softball fields in addition to a tennis center and children’s playground.